The Inn At Lynden is a boutique hotel located in Lynden, Washington. For their rebrand, I focused on creating a variable logo set, using an elevated use of photography, and holding shapes to tie in the history of the Waples Mercantile Building where the hotel is located. Keeping it light and elegant, the new branding is inviting to hotel guests and includes a logo set, line system, postcards, room service menus, signs and more…